How Ahrefs Grew to $40m+ ARR by Ditching Conventional Marketing Wisdom | Tim Soulo
Tim is the CMO and Product Advisor at Ahrefs, makers of tools to help you grow search traffic. Not only has Tim helped grow Ahrefs to over $40m ARR, they've done it with a 10 person marketing team and a total company headcount of less than 50 people. Nuts. Here are some of the highlights from the episode: -Why Tim attributes a lot of his success at Ahrefs to handling customer service in the early days, and why if you want to join Ahref's marketing team you first have to go through customer support before being promoted to marketing -Why Ahrefs threw most conventional marketing metrics and best practices out the window, and the one metric they choose to focus on instead -How Ahrefs took on well established brands in the SEO space like Moz and SEMRush and became one of the industry leaders