S12 Ep4: Ben Lebus: Founder of Mob Kitchen the Online Media Platform
My guest today is Ben Lebus. Ben is the founder of the online cooking and content platform – Mob Kitchen whose mission it is to help students and young professionals prepare restaurant-quality meals on a budget. Through everything from recipe videos to cook-alongs and competitions, MOB encourages a laid back and 'get stuck in' attitude in the kitchen. After noticing that none of his student friends were cooking, upon graduating from university, with no background in food, Ben armed with nothing but a kitchen, a camera and some recipe ideas he started creating overhead videos that people could actually cook. Ever since then the company has earned a loyal and ever-growing following of well over a million fans – the MOB. With four Amazon bestselling cookbooks under their belt, Mob Kitchen have just released a new book called Comfort Mob. One online publication I came across described Ben’s style as a “mashup of Hugh Grant’s public schoolboy charm and Jamie Oliver’s zeal and relish for food”. -- Buy the new book from Mob Kitchen here and follow them on Instagram. -- Thank you to our sponsor Cooks Matches. Find them on Instagram @cooksmatches and head to their website www.cooksmatches.co.uk to find out more. -- Thank you for listening! If you don't already and you would like to, then do come and follow me on Instagram @desertislanddishes You can sign up for the newsletter and find a whole host of different recipes at www.desertislanddishes.co Hosted on Acast. See acast.com/privacy for more information.