VMWare’s Jehad Affoneh: Be a business leader, not a design leader

In this episode, we speak with VMWare’s Head of Design Jehad Affoneh about how he measures the business impact of design, and aligns design goals with engineering goals. We learn why he thinks it’s important to lead with context, and how he goes about ensuring that the diverse voices on his team are heard.

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Design Better co-hosts Eli Woolery and Aarron Walter explore the intersection of design, technology, and the creative process through conversations with inspiring guests across many creative fields. Whether you’re design curious or a design pro, Design Better is guaranteed to inspire and inform. Episodes are released semi-weekly. Vanity Fair calls Design Better, “sharp, to the point, and full of incredibly valuable information for anyone looking to better understand how to build a more innovative world.”