Wells Fargo’s Josh Ulm on design’s role in business

Josh Ulm has quite the CV—Adobe Design Lead, Vodafone Head of UX, Oracle VP of Design, and now Wells Fargo SVP of Strategic Design and Insights. One thing he’s learned along the way is that “the most valuable role for design to play is influencing the business—not just the product." In this episode of the Design Better Podcast, Aarron and Eli covered subjects ranging from where the connected workflow is most broken, to the one critical question to ask executive sponsors when starting a project.

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Design Better co-hosts Eli Woolery and Aarron Walter explore the intersection of design, technology, and the creative process through conversations with inspiring guests across many creative fields. Whether you’re design curious or a design pro, Design Better is guaranteed to inspire and inform. Episodes are released semi-weekly. Vanity Fair calls Design Better, “sharp, to the point, and full of incredibly valuable information for anyone looking to better understand how to build a more innovative world.”