Pivoting your Creative Business with Matthew McIver
What does an evolving design studio look like and how do you make money while maintaining your passion? In this episode, AIGA Member Matthew McIver, a creative entrepreneur and owner of Commence Studio, and Lee-Sean Huang, senior director of learning and programs at AIGA, unravel the intricacies of pivoting business models and pricing strategies. Join us as we we explore Matthew's entrepreneurial journey over the past 15 years, uncovering valuable lessons learned and the evolution of Commence Studio's approach to business and client relationships. Topics include: 1️⃣ Entrepreneurial journey: Explore the lessons learned and key milestones that shaped Commence Studio's evolution. 2️⃣ Navigating margins and profitability: Dive into the strategies for managing both creative and financial margins to foster maximum creativity and business success. 3️⃣ Business model pivots: Learn how Commence Studio adapted its pricing strategies to meet the changing demands of the market. 💼 Matthew McIver is a creative entrepreneur and owner of Commence Studio based in Reno, Nevada. Commence Studio is a B2B Brand and E-commerce Agency that helps purpose-driven companies be seen & heard. 🎧 Learn more about Matthew's agency journey here. 📫 Subscribe to AIGA newsletters for the latest podcast and content news.