EP 20: Designing Behavior | Kathleen Brandenburg
Selected by Fast Company as a Master of Design and one of 50 Most Influential Designers, Kathleen Brandenburg is an internationally recognized founder, thought leader, educator and speaker on the global stage—from Delhi to Hong Kong to the Mayo Clinic. Named a “Creative Maverick,” Kathleen has devoted her career to elevating design as a strategic value for business, organizations, and society. An early pioneer and advocate of human-centered design, she was one of the first to link design, business strategy, and innovation when she co-founded IA Collaborative, the global design and innovation consultancy, in 2000. Today, Kathleen is leading the conversation to elevate design’s impact even further, championing it as the way to solve our world’s most urgent problems. A Harvard Visiting Professor of Design for Social Innovation, she is at the forefront of a movement to change the way healthcare understands and applies design, and is the author of Design for Health: The Beginning of a New Dialogue Between Design and Public Health. Kathleen and I talk about designing for behavior, how research is creative and bringing joy into healthcare.