125. Inside H-E-B’s Digital Transformation: Adriana Morales on Design Systems That Empower Teams

Send us feedback or episode suggestions. In our first episode of 2025, Chris Strahl sits down with Adriana Morales, Design Principal at H-E-B, to explore the evolution, challenges, and triumphs of design systems in organizations at different stages of maturity. Adriana shares her journey from IBM to H-E-B, highlighting how each company’s unique financial priorities and cultural dynamics shape the mission and execution of their design systems. Together, they discuss the paradox of design syste...

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Design Systems Podcast interviews industry leaders and product makers to share best practices and explore the areas where design and development come together.