Understanding Ethnography
For our next podcast we focussed on the research method critical to Design Thinking: ethnography. Here we explore what ethnography is and its history as a research method. We look at the benefits of ethnography to business and how it can still be conducted during the current lockdown. For this podcast we interviewed ethnographer Dr. Katie Gaddini. Katie is a sociologist and a writer and a Senior Teaching Fellow in the department of Social Science at the University College London (UCL). To find out more or for any other questions, including about our new online courses, please get in touch.