Drew Bilbe & Troy Douglas, Founders of Nexba, with Vince Frost

Drew Bilbe and Troy Douglas founded Nexba, the award-winning naturally sugar free Australian soft drinks business, in 2010. They were in their early 20s and had no experience in beverage business. Theirs is a truly disruptive brand driven by passion and purpose. They’re now stocked in Coles nationally and are now launching global distribution to the USA and UK. They believe their products can have a big impact on saving lives from obesity and diabetes. In this episode you’ll discover their turning point, six years into businesses, when they “cracked” their naturally sugar free recipe, raised some much-needed capital and updated their brand. This is the story of an innovative Australian brand founded on a partnership of complimentary interests and contrasting skills. Stay tuned for Episode 009 featuring artist and designer James Victore.nexba.comSee omnystudio.com/listener for privacy information.

Om Podcasten

Your life is the biggest design project you will ever undertake! In his Design Your Life podcast series, Vince Frost discusses how design principles can be applied to everyday life with a group of leading creative guests. Listen in as designers, journalists, CEOs and founders reveal the key turning points in their lives and talk about the role design has played in shaping the success of their brands and careers. designyourlife.com.au Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.