#54 | Philipp Steiner | Driving industries with future thinking.
In EP54 we have the chance to learn from Philipp Steiner a Design Leader, former Executive Director at IDEO, and Senior Director at Teague. With Phillip chat about the driving industries with future thinking. During the episode we explore: The power of mixing design disciplines. Aviation Experience x Service Design The importance of future thinking and advanced design. Using "backcasting" in design. How to structure advanced design projects. Why prototype very early is key. Why bringing "whole-self" to project can create magic. Why shared ownership is key for projects. Why design leaders should act as role models. How to foster creativity in your team. Thanks a lot for your time and for learning Philipp! The Guest Philipp Steiner believes everyone has a creative capacity to support ongoing, meaningful, and positive transformations of great businesses. With expertise in using Human-Centered Design, Philipp focuses on unlocking creativity in people so they can actively shape the world around them. As a creative leader, Philipp has extensive experience generating award-winning work across industries for companies such as Microsoft, Hewlett-Packard (HP), Boeing, Ford, Starbucks, and Nike. He has recently exited the role of Executive Director at IDEO having led their evolution of intangible design capabilities and supported their growth in areas of design strategy, innovation, and mobility. As Senior Director at Teague, Philipp built and led a world-class team of Creative Directors. Collectively, this group oversaw all projects originating at Teague’s Aviation Studio in support of Boeing’s R&D and their airlines’ fleets branding/customization efforts. Philipp is an experienced keynote speaker at industry conferences such as IDSA, Semi Permanent, PD+I, and AIX.