Designed for Life

Designed for Life - In conversation with Dids Macdonald OBE and Anne Sampson

av Designed for Life | Publicerades 12/17/2020

In this, the fifth episode of Designed for Life, the podcast brought to you by The Design and Technology Association in partnership with The Edge Foundation, we talk with Dids Macdonald OBE Co-founder and Chief Executive of ACID (Anti-copying in Design). At the time of recording, Dids was also Master of The Furniture Makers Company, the City of London livery company and charity for the furniture industry. We were joined in the conversation by Anne Sampson, who was the outgoing Educational Events and Campaigns Manager. Designers are notoriously bad at protecting their intellectual property, while some are very aware that a good idea is easily stolen and copied, many get so wrapped up in the iterative process of bringing a design from concept to market that they completely ignore or are ignorant of simple actions that they can take to protect their design from being illegally copied. As a young designer herself, Dids was outraged by the audacity shown by some who openly copied and replicated her work and the work of colleagues. Instead of moaning about it, she decided to take action and Co-founded ACID, which has been working for the last 25 years to help to protect design intellectual property. In this episode, Dids talks us through the relatively simple steps that all designers should take to protect their work. We talk through how this could (and perhaps should) be taught as part of a D&T secondary or even primary education (it is taught to all primary aged pupils in China). Dids also takes us behind the scenes at one of the City’s newest livery companies. What is a livery company? How does this work with and for the furniture industry, and what can we do within education to encourage more students to consider furniture design as a worthy option? A wide-ranging and engaging conversation that lifts the lid on design theft and how to protect against it. 

Om Podcasten

This is the official podcast of the Design and Technology Association. 'Designed for life' aims to entertain, inform and inspire, bringing the worlds of business and industry together. Design and Technology is a wide-ranging curriculum subject that, along with qualifications in other facilitating subjects, can open doors to students across an ever-increasing breadth of career. England was the first country in the world to introduce this subject to its mainstream curriculum offer in 1988. Where we led others, have followed and in various guises, it is now taught in countries around the world including India, Australia, China, USA, France and Finland. This podcast consists of a series of short, informal conversations with people from across the worlds of education, industry and design. The intention is to help to link business, industry and education, as the solutions to tomorrows problems are being educated today!