How designers can make brand partnerships work for them
This episode focuses on an aspect of brand partnerships that is widely underreported. Mirjam talks to our guest Shanin Polce, a marketing strategist who runs the marketing for PPG/Speakman, about the different ways designers can partner with brands and the benefits of collaborating with smaller companies. Different kinds of brand partnershipsPaid influencer partnerships (often with bloggers)Licensing partnerships (with high-profile designers)“Grassroots partnerships” where brands and interest...