Loss Aversion: Why Do Renderings Work

In this episode, Maria walks us through the two behavioral economics concepts that perfectly explain the reason why renderings work. Loss aversion & perceived ownership - make your client see, feel and anticipate the experience, paint the picture of the end resultOnce the client sees the rendering, they feel ownership before they buy and they don’t want to lose it.Print media placements carry higher perceived value than onlineLearn more about Maria’s digital sketching software to help you...

Om Podcasten

Welcome to Designer Discussions, where kitchen and bath business owners get the latest training, education, and industry news to elevate their brands and attract high-quality clients. We go beyond surface-level strategies, offering proven tactics to help you stand out and succeed.Our expert hosts—Jason Lockhart, Maria from DesignAppy.com, and Mirjam Lippuner—bring insider tips, interviews, and best practices to ensure your business thrives. Whether you’re looking for expert guidance on marketing, securing premium clients, or staying ahead of industry trends, we provide the knowledge you need to confidently implement changes that boost your success.Are you looking to take it a step further? Our monthly training and mentoring services offer hands-on, practical solutions—whether you prefer a do-it-yourself approach or a done-for-you service. Say goodbye to uncertainty and hello to a strategic plan that guarantees growth. Tune in, take control, and make the impactful changes you aim for.