You Have to Give to Get The Power of Reciprocity

In this episode, Maria walks us through the behavioral economics concepts of reciprocity. You have to give something first before you can get or ask for anything.Two prime examples from the world of marketing:Doing PR is based on reciprocity: to get the press you want you have to first give the journalist what they need.Your email newsletter should provide 80% valuable content and only 20% about you, so your reader is engaged and interested.On social media, use a similar approach. Provide lot...

Om Podcasten

Welcome to Designer Discussions, where kitchen and bath business owners get the latest training, education, and industry news to elevate their brands and attract high-quality clients. We go beyond surface-level strategies, offering proven tactics to help you stand out and succeed.Our expert hosts—Jason Lockhart, Maria from DesignAppy.com, and Mirjam Lippuner—bring insider tips, interviews, and best practices to ensure your business thrives. Whether you’re looking for expert guidance on marketing, securing premium clients, or staying ahead of industry trends, we provide the knowledge you need to confidently implement changes that boost your success.Are you looking to take it a step further? Our monthly training and mentoring services offer hands-on, practical solutions—whether you prefer a do-it-yourself approach or a done-for-you service. Say goodbye to uncertainty and hello to a strategic plan that guarantees growth. Tune in, take control, and make the impactful changes you aim for.