#51 | Katie Boyce How to add a Lead Magnet to your Marketing Strategy

Great marketing should make our consumers feel like they WANT to open that email and look at the blog post or podcast. We have all had those moments where marketing may have put us off because it was a little “icky” or overly done but today’s guest Katie Boyce is going to help us with copywriting and brand messaging that feels just right!   In this episode, we discuss 👉  What a lead magnet is, why they are important, and how to decide that you need one (hint: we all do!).   👉  What type of lead magnet attracts the right client, what can set you apart and what really makes a good lead magnet.   👉 What comes after you create the lead magnet from putting it all together, the tech side, the nurture sequence, and all that comes along with having a successful lead magnet. She shares how the days after they are delivered the lead magnet are really key in conversions.   👉 Email service providers and tech tools you can use to build your welcome sequences and how to keep moving forward even if this part is intimidating for you!   👉 What emails should be included in a welcome sequence and how to build out an email sequence that will keep your subscribers interested and engaged.   👉 When it may be best to hire a copywriter and how a copywriter can help you really nail down your brand messaging to attract the clients you really want.  Mentioned in this episode:  JOIN: Interior Designer’s Business Blueprint BLOG: Lead Magnet Ideas for Interior Designers  Check out Katie’s Website & Services Follow Katie on IG @katieboycewrites  🎯 Learn More: Interior Designer’s Business Blueprint    WANT MORE?  🛒  Template Shop - 10% off the shop PODCAST10 (Limit one use per customer) 🔖 Interior Design Business Articles   ⬇️  Free Resources   FOLLOW ALONG 🤳Instagram  📍  Pinterest  📺 YouTube  ------------------------------------- ***Rate, Review, & Follow on Apple Podcasts*** FOLLOW this channel so you never miss an episode! - https://www.youtube.com/@DesignersOasis EPISODE WEBSITE ⇗- designersoasis.com/episode/51

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How do I build an interior design business? How do I get portfolio-worthy projects? Do I “have to” offer full-service interior design? How do I charge for my services? What if I want to do things differently with my interior design business? How do I take my design business to the next level? Feeling overwhelmed? I got you friend. Welcome to the Designer’s Oasis Podcast. Consider this your place for a fresh drink of water for the inspired, creative, ambitious, and let’s admit it, occasionally overwhelmed interior designer. Whether you are just starting your interior design business or you’re looking to grow or scale, here you’ll find actionable, real-world, and above all SIMPLE ways to launch, establish, and scale your interior design business with confidence. Introducing your host, Kate Bendewald of Kate Bendewald Interior Design, real-life interior designer, mama, and CEO who grew her 6-figure interior design business on word-of-mouth referrals. Kate doesn’t believe in a one-size-fits-all approach to running your business. Instead, she offers authentic, approachable advice to help you start where you are.