EP #21| Being Boutique - How to Turn your Clients into Natural Evangelists
What I started to realize is that I was focused on the wrong thing. I didn’t need to - nor should I - compete on price. About a year ago I was invited to speak at the Designers On Social Summit and today I wanted to share this presentation with you because what I talked about is so near and dear to my heart. You see, years ago I struggled with pricing my services because I thought I needed to compete with the online design brands who were at the time offering $99/room designs. What I started to realize is that I was focused on the wrong thing. I didn’t need to - nor should I - compete on price. Where my competitive edge really lied was in my ability to provide killer service. And that was developed in my years working in high-end hospitality design. So today, I’m sharing my presentation - Being Boutique - how to serve your clients so they become natural evangelists for your work. In this episode we answer questions like… How to provide excellent service to clients by doing ordinary things extraordinarily well How to create natural evangelists from your client base What it really means to “be boutique” Here’s a glance at this episode… [04:12] I share a brief introduction of myself, my background, and my business (and the journey to get where I am today) [06:00] I share a few of the key things we do to create opportunities to delight our clients that are not typically expected. [10:23] I chat about prepping your clients for the inevitable delays that will happen. [12:37] Want to learn how to turn your clients into real evangelists? I share how we go above and beyond with our project delivery and celebrate the end of each design project. Resources mentioned in this episode: 🗓️ MARK YOUR CALENDARS 🗓️ Annual Master Planning Workshop on November 10th, 2022