What Is Your Data Really Worth? Data Innovators Know. Splunk

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Gaining real insights, often unique insights can catapult companies ahead of the competition, but that's easier said than done. Splunk recently released its new report, "What Is Your Data Really Worth?" which produced some very compelling results. Leading-edge data innovators use data to raise gross profits by 12.5%. 97% of this top tier meet or beat their customer retention targets. Mature organizations are almost 10 times more likely to draw more than 20% of their revenue from new, innovative products and services. A select group of companies, categorized as Data Innovators, achieved impressive and measurable results. Andi Mann, Splunk Chief Technology Advocate, joins Mitch Ashley on DevOps Chats to share some of the key insights in the report and discuss how companies are utilizing their data to achieve higher revenue growth, improved customer experiences and gain cost savings. The full report is available to download at https://www.splunk.com/en_us/form/whats-your-data-really-worth.html.