#60 - The Art of Storytelling in Jewelry Branding | Kerryn Langer

Karen Langer, founder of Arms of Eve, has built a global jewelry brand known for its effortless style and celebrity following. In this episode of The Agency Podcast, she shares her journey from selling at markets to opening five retail locations, revealing insights on authentic branding, customer connection, and scaling a fashion business.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj (00:00) Introduction(03:02) The Rise of Jewelry and Self-Expression(10:01) Building a Brand Through Markets and Retail(20:01) Creating an Iconic Visual Identity(30:01) The Art of Styling and Stacking(43:01) Customer Experience and High-Touch Retail(50:01) Scaling a Business Without Losing Culture(01:06:01) Leadership and Delegation(01:14:01) The Importance of Strong Team Culture(01:20:01) Managing Rapid Expansion(01:23:11) Content Creation and Digital Marketing(01:25:21) Closing Thoughts and Future Plans

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In 2018, I was broke, 200k in debt, and working an unfulfilling job. I started a content creation agency and scaled it from 1 freelancer to a team of 30+ in just 4 short years. Now I run Australia’s fastest-growing agency: rivyl. As a guy who runs an agency working with global brands and celebrities, I decided to start interviewing people who take Agency over their lives. To unpack what entrepreneurs do to get ahead in business and life. My goal is to unearth the tactics, mindset, and motives that make high performers tick so you can get a leg up and take Agency with whatever you’re doing.