#67 - Decoding the Algorithm: Social Media in the AI Era | Jay Wright

Jay Wright, founder of eCommerce Equation, is a leading voice in eCommerce performance marketing. Known for his direct approach, he empowers brands to thrive in the evolving digital landscape. This episode offers actionable insights for eCommerce businesses, covering performance-driven creative, Meta's AI ad tools, and the importance of understanding customer avatars. Jay provides practical advice for building brands that resonate in a creator-led environment.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj (00:00) Introduction(07:50) Market Timing & Strategy(15:40) From Aesthetic to Authentic(23:30) Winning with Native Content(31:20) Rise of Performance Creative(39:10) Meta’s AI Ad Shift(47:00) Mastering Customer Avatars(54:50) Preparing for AI Creative(01:02:40) Predictive Ad Targeting(01:10:30) Human vs. AI Content(01:18:20) Smarter AI Adoption(01:26:10) Best Time to Build a Brand

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In 2018, I was broke, 200k in debt, and working an unfulfilling job. I started a content creation agency and scaled it from 1 freelancer to a team of 30+ in just 4 short years. Now I run Australia’s fastest-growing agency: rivyl. As a guy who runs an agency working with global brands and celebrities, I decided to start interviewing people who take Agency over their lives. To unpack what entrepreneurs do to get ahead in business and life. My goal is to unearth the tactics, mindset, and motives that make high performers tick so you can get a leg up and take Agency with whatever you’re doing.