#37 - From Followers to Fans: Elevate Your Social Media with Value and Influence | Lexie Murray

Alexandra Murray is the CEO and founder of Be Seen Social (an influencer marketing agency with a strong focus on TikTok.) Selected for the Forbes 30 under 30, Alexandra shares the strategies that helped her launch and scale her own agency. Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj (00:00) Intro (02:40) From Beginnings to Business (06:49) Adolescent Ventures (08:04) Influencer to Entrepreneur (10:33) Building the Agency (14:24) Content Creation Strategies (19:02) Innovative Marketing Approaches (23:54) Social Media Dynamics (26:50) Client Relations and Campaigns (30:25) Organizational Culture (34:18) Work-Life Balance The Role of Delegation (44:15) Team Dynamics and Leadership (44:16) Growth and Adaptation (48:06) Overcoming Burnout (51:15) Mastering Efficiency (55:05) Personal Development and Goals (58:20) Networking and Community Building (01:00:32) Entrepreneurial Philosophy (01:02:42) Motivational Insights (01:04:12) Challenges in Business (01:05:32) Industry Trends and Observations (01:06:12) Building a Legacy

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In 2018, I was broke, 200k in debt, and working an unfulfilling job. I started a content creation agency and scaled it from 1 freelancer to a team of 30+ in just 4 short years. Now I run Australia’s fastest-growing agency: rivyl. As a guy who runs an agency working with global brands and celebrities, I decided to start interviewing people who take Agency over their lives. To unpack what entrepreneurs do to get ahead in business and life. My goal is to unearth the tactics, mindset, and motives that make high performers tick so you can get a leg up and take Agency with whatever you’re doing.