#31 - Why PR Will Help Your Business | Samantha Dybac

Samantha Dybac leads a fast-growing PR and communications agency, specializing in building personal brands and elevating company profile. Her elite clients range from politicians to award-winning entrepreneurs and high-growth startups. If you want to leverage your personal brand, she’s your go-to expert. Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj (00:00) Introduction (03:01) Career Beginnings (10:01) Networking Importance (17:31) Strategic PR Planning (25:01) Authenticity in Storytelling (33:01) Workshop Dynamics (40:01) Client Expectations (47:31) Business Growth Challenges (54:21) Mentorship Value (01:00:01) Consistency and Credibility (01:07:01) Long-Term PR Benefits (01:12:01) Leveraging Media (01:17:01) Success Stories (01:19:31) PR Industry Evolution (01:23:01) Concluding Thoughts

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In 2018, I was broke, 200k in debt, and working an unfulfilling job. I started a content creation agency and scaled it from 1 freelancer to a team of 30+ in just 4 short years. Now I run Australia’s fastest-growing agency: rivyl. As a guy who runs an agency working with global brands and celebrities, I decided to start interviewing people who take Agency over their lives. To unpack what entrepreneurs do to get ahead in business and life. My goal is to unearth the tactics, mindset, and motives that make high performers tick so you can get a leg up and take Agency with whatever you’re doing.