Welcome to a Diary of a Business Start-up

Welcome to a Diary of a Business Start-Up — the real-time podcast documenting what it actually takes to build a business in 2025. I'm Joanna, a marketing expert turned business founder, sharing the highs, lows, lessons and leaps as I grow my own business from the ground up. No fluff, no filters—just honest stories, practical tips, and inspiring chats with fellow entrepreneurs along the way. Let’s get into it.

Om Podcasten

Honest, unfiltered and full of practical tips—Diary of a Business Start-up follows Joanna, a 30-year marketing expert, as she launches her own marketing consultancy, Happy Friday, helping small businesses get started with everything from strategy to branding, websites to social, while also setting all this up for herself! She shares the highs, lows, self-doubt and lessons learned from building a business from scratch. Whether you're launching, pivoting or growing, you're not alone—let’s figure it out together.