Entry 11: Implementing a winning content strategy

How to get the content strategy right: Alice talks through how she restructured Cognism’s content strategy early on, and how it laid the foundations for the media machine in place in 2023.

Om Podcasten

The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!