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Entry 14: Art and science

Are marketers artists or scientists? Alice discusses how to strike the right balance, using Cognism’s webinar strategy as an example of getting it right.

Om Podcasten

The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!