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Entry 39: ABM or ABHmmmm

Alice offers her thoughts on ABM, and how she would approach it from an MVP standpoint if she ran an ABM play at Cognism.

Om Podcasten

The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!