Entry 5: Lessons from E-books

E-books. It’s been a hell of a ride at Cognism when it comes to e-books. Alice breaks down the critical role they played in Cognsim’s lead gen strategy, but what then pushed her to radically pivot to a demand gen strategy.

Om Podcasten

The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!