How To Double Your Demo Close Rate With Matt Wolach

On this week's episode of Digital Conversations, Matt Wolach of Xsellus walks us through how to optimize the product demo experience for the buyer and the seller. Here are Matt’s 4 Steps to a perfect D-E-A-L: • Discovery – Know your customer • Educate- Propose a problem to be solved • Associate- Suggest a solution (your product) • Lead – Guide the process

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