Complaint Management: Gucci’s handling of the balaclava sweater firestorm in 2019

In this episode, we are talking about Digital Corporate Communication and Complaint Management. We are joined by Dr Sabine Einwiller, Professor of Public Relations Research at the Department of Communication at University of Vienna, Austria.

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Join Professor Vilma Luoma-aho and Dr Mark Badham as they engage in dialogue with some of the most recognised Corporate Communication scholars across the globe. They ask questions like: What is digital technology changing in communication functions, practices and tools? What are recent examples of these changes? What is the dark side to these changes? To go deeper into each episode topic (including case studies) , see the Handbook on Digital Corporate Communication (2023) published by Edward Elgar Publishing. Cover image used under licence from Adobe Stock.