Digital Transformation of Communication Functions and Organisations: Siemens Healthineers

In this episode, we are talking about Digital Transformation of Communication Functions and Organisations. We are joined by Dr Ansgar Zerfass from the Institute of Communication and Media Studies at Leipzig University in Germany. One of Ansgar’s many areas of research is the modeling and managing of digital infrastructure for corporate communication.

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Join Professor Vilma Luoma-aho and Dr Mark Badham as they engage in dialogue with some of the most recognised Corporate Communication scholars across the globe. They ask questions like: What is digital technology changing in communication functions, practices and tools? What are recent examples of these changes? What is the dark side to these changes? To go deeper into each episode topic (including case studies) , see the Handbook on Digital Corporate Communication (2023) published by Edward Elgar Publishing. Cover image used under licence from Adobe Stock.