Digitally Transforming Pharmaceuticals with AI - Malin Parkler Pfizer

In this podcast episode, Malin Parkler of Pfizer Sweden discusses the inspiration she draws from the music and its relevance to her work in the pharmaceutical industry. She shares how Pfizer, under her leadership, is using digital transformation and AI to enhance drug discovery and improve the experiences of healthcare professionals, patients, and government agencies. Parkler explains Pfizer's customer-centric approach, which uses a variety of content and channels to create personalized learning journeys. She also discusses the use of AI in speeding up processes and measuring customer satisfaction at Pfizer. The episode explores the potential of generative AI in healthcare, particularly in protein folding, and touches upon its ethical implications. Towards the end, Parkler provides advice to young leaders, encouraging them to embrace change and transformation. She also discusses the challenges of using AI, including ethical concerns and the risk of fake content. The podcast concludes with a conversation on leadership styles and tips for aspiring leaders, emphasizing curiosity, networking, investment in technology, and persistence.

Om Podcasten

Welcome to the Digital Customer Experience Podcast by giosg, where we delve deep into the evolving world of digital customer experiences across key industries. Join us as we host a diverse lineup of guests, from CEOs to marketing managers, managing directors to dedicated customer experience professionals in the fields of Telecom, Automotive, and Pharmaceuticals. Each episode offers a unique perspective, sharing insights, challenges, and success stories, shedding light on how businesses today are shaping the digital journeys of tomorrow. Whether you're a decision-maker looking to refine your strategy, or someone passionate about customer-centricity, this podcast is your gateway to the best minds in the industry. Tune in and stay ahead in the digital curve!