Facebook Advertising: The End is Nigh

Facebook ads used to be brilliant for reaching highly segmented niche audiences and for creating a positive ROI. But not anymore. Interest targeting doesn't work like it used to and conversion costs have escalated. This week Paul is joined by CEO of Threepipe Reply Farhad Koodoruth to discuss just how broken Facebook ads are and whether this is the beginning of the end for social media advertising (spoiler alert: it is). What to do Next Subscribe to receive new episodes automatically, and if you enjoy today’s show, please email it to a friend or share it on your favourite social media channels. And finally, it would also be very awesome and hugely appreciated if you'd take a moment to leave an honest review and rating for the podcast on Apple Podcasts or Podchaser, as this helps others discover Digital Download.

Om Podcasten

Explore the latest thinking in digital marketing, social media & public relations with multi award-winning digital strategist Paul Sutton. If you're a small business owner, a PR or communications consultant or an entrepreneur, tune in to discover what topic experts are implementing in the field of digital marketing. Listen to inspiring interviews with leading global practitioners in the fields of social media marketing, public relations, SEO, ecommerce & digital strategy, and learn strategies to increase effectiveness & ROI. A must listen for anyone who wants to further their knowledge of digital marketing.