Need to Know: The Impact of Technology on the Future of PR

In the face of changes in the way Google works, how artificial intelligence is making inroads into copywriting and data analysis, the decline of conventional media and developments at X (formerly Twitter), the communications industry is coming under increasing pressure to adapt. Technology has a big role to play in public relations over the next few years, and the key for the industry is to understand this and to evolve with it.  On today's Digital Download we take a look at where the communications industry is now and what technology is impacting it, and at how this is likely to change over the next year. You can find the full transcript of this episode here: The Impact of Technology on PR Transcript

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Explore the latest thinking in digital marketing, social media & public relations with multi award-winning digital strategist Paul Sutton. If you're a small business owner, a PR or communications consultant or an entrepreneur, tune in to discover what topic experts are implementing in the field of digital marketing. Listen to inspiring interviews with leading global practitioners in the fields of social media marketing, public relations, SEO, ecommerce & digital strategy, and learn strategies to increase effectiveness & ROI. A must listen for anyone who wants to further their knowledge of digital marketing.