Ep.37- Messaging and Copywriting with Giuseppe Fratoni & Al Boyle from "The Most Amazing Marketing Book Ever"

In this episode, Richard is joined by Giuseppe Fratoni & Al Boyle, who co-authored a chapter in The Most Amazing Marketing Book Ever in collaboration with Richard and other experts in marketing. Giuseppe and Al wrote Chapter 13: Create a Powerful Marketing Message to Grab Your Ideal Client's Attention. Their chapter covers the differences and similarities between copywriting and messaging with actionable steps to improve your marketing. Listen in as Richard, Giuseppe, and Al discuss key messaging factors, like the importance of pointing out your customer's pain points, crafting your messaging to tell your customer exactly how you solve their problem,  and using language your customer understands.Host: Richard BlissGuests: Giuseppe Fratoni & Al BoylePurchase The Most Amazing Marketing Book Ever Podcast Manager: Kimberly Smith

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Helping leaders master the language of social media in today’s digital-first world. Digital-First Leadership, hosted by Richard Bliss a former Marketing Executive, author of digital-first leadership and founder of BlissPoint Consulting, is for leaders who leverage and build their expertise on digital platforms.Each episode gives you the tools to set your business up for success online. Richard, and his guests, teach massive global reach and impact by maximizing the power of the internet to increase your business revenue.Stop Googling how to be successful... Subscribe to Digital-First Leadership now and we will show you the way!