Ep.38- Strategic Communications with Dan Nestle from "The Most Amazing Marketing Book Ever"
On this episode of Digital-First Leadership, host Richard Bliss welcomes award-winning Corporate Communications and Marketing Innovator, Dan Nestle. Dan emphasizes the importance of companies becoming a publisher and being able to tell their own stories, as traditional PR methods of getting media coverage are becoming less effective and costly. By focusing on publishing their own stories through owned media channels, companies can gain more validity and attract interest from others. Dan and Richard have known each other for a while and recently met in person while working together on a book called "The Most Amazing Marketing Book Ever." Dan leads communications for a Japanese manufacturing and retail company in North America and hosts a biweekly podcast called "The Dan Nestle Show." Tune in to this episode of Digital-First Leadership to learn more about the power of becoming a publisher, crisis management, fostering trust, and the intersection of technology and communication.Dan wrote chapter 26 of The Best Marketing Book Ever called Strategic Communications: Trust Can Be Your Competitive AdvantageHost: Richard BlissGuest: Dan NestleThe Dan Nestle Show Podcast is available here, and anywhere you listen to podcasts.Purchase The Most Amazing Marketing Book EverPodcast Manager: Kimberly Smith