Ep.39- Master the Direct Mail Strategy with Jeff Tarran from "The Most Amazing Marketing Book Ever"

In this episode of Digital-First Leadership, Richard’s guest is Jeff Tarran, the COO of Gunderson Direct, one of the US's largest independent direct mail agencies. For over 25 years, he's helped businesses of all sizes, from startups to Fortune 500 companies, start and grow successful mail programs. Today's discussion with a co-author of The Most Amazing Marketing Book Ever emphasizes crafting compelling offers and calls to action and optimizing landing environments for customer research. The...

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Helping leaders master the language of social media in today’s digital-first world. Digital-First Leadership, hosted by Richard Bliss a former Marketing Executive, author of digital-first leadership and founder of BlissPoint Consulting, is for leaders who leverage and build their expertise on digital platforms.Each episode gives you the tools to set your business up for success online. Richard, and his guests, teach massive global reach and impact by maximizing the power of the internet to increase your business revenue.Stop Googling how to be successful... Subscribe to Digital-First Leadership now and we will show you the way!