Ep.45- Creating a Powerful Content Marketing Strategy with Karine Abbou with "The Most Amazing Marketing Book Ever"

In today’s episode, Richard is joined by Karine Abbou, a content marketing consultant and a former lawyer and entrepreneur. She has years of experience in conceiving, launching, and implementing B2B content projects and marketing strategies. Karine is the founder of the French Content Marketing Academy, and the author of the book, Content Marketing, The American Methodology.Richard and Karine discuss creating a powerful content marketing strategy by understanding the three phases to get customers, identifying your main content topic, and approaching content creation with help from AI. A major change is coming with AI. Are you ready? Listen in to learn different ways to start approaching AI for now and in the very near future.In The Most Amazing Marketing Book Ever, Karine Abbou wrote Chapter 8: Creating a Powerful Content Marketing StrategyHost: Richard BlissGuest: Karine AbbouPurchase The Most Amazing Marketing Book EverPodcast Manager: Kimberly Smith

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Helping leaders master the language of social media in today’s digital-first world. Digital-First Leadership, hosted by Richard Bliss a former Marketing Executive, author of digital-first leadership and founder of BlissPoint Consulting, is for leaders who leverage and build their expertise on digital platforms.Each episode gives you the tools to set your business up for success online. Richard, and his guests, teach massive global reach and impact by maximizing the power of the internet to increase your business revenue.Stop Googling how to be successful... Subscribe to Digital-First Leadership now and we will show you the way!