Transforming Marketing Communications - Case Study
Communications, marketing and business transformation expert, Gianluca Bregoli, shares a case study of a Marketing Communications transformation at an international Law firm. Gianluca discusses the objectives, challenges and solutions put in place to transform the Marketing Communications during a brand refresh.
Gianluca is a Senior Consultant at Digital Works Group in the Strategy, Leadership and Innovation team with over 15 years experience helping businesses during times of transformation including large-scale, cross-continent mergers and acquisitions. He has managed major global and cross-function projects and is a strong believer of customer-centricity and the alignment between customer and employee experiences.