Bracken Darrell, CEO of Logitech

How to transform a global player and make it a huge success story

In the last 8 to 9 years, Logitech became one of the great success stories regarding the transformation of a corporate.

I grew up with Logitech keyboards and mice, but over the years I barely heard fresh news.
When I met Bracken at TNW 2018 in Amsterdam (https://thenextweb.com) and listened to his keynote, blew me away.

It's incredible how the companies' approach changed since he came in as CEO. That's why I invited Bracken to the show.

See the whole article & shownotes at: https://thevaluelab.co/

Moreover here are some useful links:

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Unicorn Bakery is the startup podcast about the essential questions and issues in founding a startup. We interview the world’s leading startup founders and venture capital investors to cover every stage of the startup process, from ideation and strategy to technical, legal and financial issues. Listen to stories and lessons learned from the world's best founders and learn what it takes to create and scale your own startup.