Bracken Darrell, CEO of Logitech

How to transform a global player and make it a huge success story

In the last 8 to 9 years, Logitech became one of the great success stories regarding the transformation of a corporate.

I grew up with Logitech keyboards and mice, but over the years I barely heard fresh news.
When I met Bracken at TNW 2018 in Amsterdam (https://thenextweb.com) and listened to his keynote, blew me away.

It's incredible how the companies' approach changed since he came in as CEO. That's why I invited Bracken to the show.

See the whole article & shownotes at: https://thevaluelab.co/

Moreover here are some useful links:

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Om Podcasten

Welcome to Unicorn Bakery: The podcast for the most ambitious founders & teams. Learn the tactics and lessons learned from the world's best founders and their teams to find out what it takes to start your startup, successfully scale, or support a founder turning their vision into reality. Unicorn Bakery is the founder's podcast about the essential questions and topics when starting a startup. We interview founders to cover every phase of the startup process, from idea generation and strategy to technical, legal, and financial issues.