Advertising Based on State of Awareness - Facebook Ads

Advertising Based on State of Awareness - In this episode, we break down all the different states of awareness that exist in marketing and how to overcome them. 

Unaware of Solution and Unaware of You

Top of funnel/prospecting, out of market, what to put in your ad here.

Aware of Solution, but Unaware of You

Top of funnel/prospecting, in market, what to say in your ad here.

Aware of Solution, and Aware of You

Middle of Funnel, what to say here, overcoming objections

Aware of Solution, Aware of You, and Know You Can Fulfill

Bottom of Funnel, what to say here, overcoming objections

This action-packed episode is brought to you by the performance marketing experts at Voy Media.

https://voymedia.com/

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Om Podcasten

This podcast will show you how to build, launch, grow, and scale a wildly successful online business. Listen to real conversations with proven practical strategies and success stories. You will learn how to generate more traffic, more sales, more profit, and customer lifetime value for your online store. Coming to you from the online marketing experts at Voy Media, here is your host Kevin Urrutia. We bring a rotating lineup of experts to analyze the week in content marketing, copywriting, email marketing, conversion optimization, and mindset.