Creating Effective Facebook and Instagram Video Ads

This action-packed episode is brought to you by the performance marketing experts at Voy Media.

K: Welcome to the podcast, it’s your host, Kevin Urrutia, and my co-host, Eric Philippou. Today we are talking about VIDEO AD TIPS. If you’re serious about advertising, you’ll most likely be making videos. The SEQUENCE of great video ads is very important, and it’s often what confuses people the most when they’re planning a video ad. After making literally thousands of video ads, this is a Sequence you can bank on: Hook, problem, solution, call to action 1, credibility, call to action 2

E: Hook:

The hook is the most important part of the video. It’s what grabs the audience’s attention.
If you don’t have a good hook, people will not watch your video, and therefore won’t be persuaded by your video.
The hook must engage your audience.
It can be as simple as an adorable pet looking at the camera, with it’s cute face taking up the whole screen.
For good hook ideas, literally go to Instagram, search a hashtag relevant to your niche, and see the top posts, especially video posts, and try to spot patterns in the video content.
- For example, go to, VEGAN RECIPES hashtag. Okay, a lot of top video posts are delicious food close up.
Pop-culture and current events are also great ways to grab attention. (baby yoda meme)

K: Problem/Solution:

Identify the problem, or a pain point that your product addresses. Ask something like “Can’t find delicious vegan recipes?”, or “Battling Cravings as a Vegan?"
THEN offer the solution. For example, “This product lets you make delicious vegan food easily”.
Show features and benefits of your product or service.

E: Call to Action:

Tell the customer how to buy your product, like “Click here to buy now!”. This makes the difference between them just watching a cool video, and them actually taking action and clicking the link.

K: Credibility:

Social proof, like reviews or customer photos, press release quotes, are all great ideas here. Video testimonials are great.
Background about the brand’s history, such as “Founded by a world-famous vegan chef"
Finally, close the video with another Call-To-Action.

E: Bonus Tips:

VERTICAL VIDEO is ideal. DO NOT make horizontal videos other than for YouTube. If you’re advertising on Facebook, Instagram, or even Snapchat, go vertical.
STORIES: Instagram Stories are a fast growing ad placement, so if you’re making a video, consider making another version for Instagram Stories, in the 9-by-16 aspect ratio, with “Swipe Up” Calls to Action instead of Click Here.

E: If you want examples, screenshots, or have any questions, contact eric@voymedia.com, and put PODCAST in the subject line. Thanks for listening!

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