Election Ads 2020 - Political Advertising Exposed - Trump & Biden

This action-packed episode is brought to you by the performance marketing experts at Voy Media.
Youtube Video: https://youtu.be/euqPMGPAfyA

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2020 Election Facebook Ads

Owned Traffic vs. Paid Traffic

Owned Traffic vs. Paid Traffic: Owned

Free

Direct

Qualified

Takes Time to Develop

Harder to Scale

Owned Traffic vs. Paid Traffic: Paid

Costs a Lot

More Persuasion Required

More Regulated

Easier to Scale

Fast

Ad Creatives

Emotional Ad Copy (Trump)

Storytelling Ad Copy (Biden)

Issue-Based Angles (Biden)

Fear Appeals (Both)

Testimonials (Both)

Testing Tons of Variety (Both)


Funnels

Mobile Optimized LP

Less-is-More

Emotional appeals in copy

Exit Intent Pop-ups

Post-Signup Upsell Funnels


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Om Podcasten

This podcast will show you how to build, launch, grow, and scale a wildly successful online business. Listen to real conversations with proven practical strategies and success stories. You will learn how to generate more traffic, more sales, more profit, and customer lifetime value for your online store. Coming to you from the online marketing experts at Voy Media, here is your host Kevin Urrutia. We bring a rotating lineup of experts to analyze the week in content marketing, copywriting, email marketing, conversion optimization, and mindset.