How to Get 100K+ Visits a Month with Free Templates

SEO royalty, Steve Toth talks to us about strategy, ranking signals and the future of SEO.  Steve is the former SEO manager and now contractor for the popular invoicing and accounting software, FreshBooks. He also runs his own consultancy focusing on B2B SEO –– a category he believes is the only certain future of search.  In this episode, Steve reveals the strategy he used to help FreshBooks win in an extremely competitive market.  The same strategy led FreshBooks to rank #1 for the keyword "invoicing template" which has an incredible monthly search volume of 300,000. This phrase was the brainchild behind FreshBooks’ wildly successful knowledge base –– a collection of 110 blogs that stem from this main page.  Want to find out why Steve chose the phrases he targeted? How he prioritises which pages to give the most attention? When he revisits popular pages for optimisations and tweaks? All of the answers are discussed in this podcast.  Everything from mobile versus desktop, the use of heatmaps, split testing, customer data and ranking signals are mentioned in this video, giving you an insight into one of the most thought out campaigns on the internet.  Want to know more about Steve? Follow Steve on LinkedIn and Twitter or check out seonotebook.com For more information and show notes, head to: https://exposureninja.com/podcast/161/ 00:00 –– Podcast Synopsis 02:18 –– Using blogs to rank 05:05 –– FreshBooks' SEO strategy  08:45 –– Surveying customers in keyword research  10:00 –– Creating a knowledge base  13:12 –– Main page optimisation and revisions  17:44 –– How important is searcher intent?  22:31 –– What are the top ranking signals?  24:30 –– What's the future for Google?  32:41 –– Find out more about Steve

Om Podcasten

Looking for ways to increase your website’s visibility and significantly grow the sales it generates? Join bestselling digital marketing author and Head Ninja at Exposure Ninja Tim Cameron-Kitchen as he, the Ninjas and special guests share ‘real life’ actionable tips straight from the digital marketing front line. Whether it's learning about SEO, Pay Per Click, Facebook Ads, Google Analytics, Digital PR, Conversion-Optimised Web Design or anything else Digital Marketing, hear case studies and actionable tips from people who live marketing all day every day. More information and show notes are available at the podcast website https://exposureninja.com/podcast/