Measuring Marketing Value Creation

My interview with Thomas Rasmussen, who's operating at the intersection of marketing and finance. We talk about how to attribute value creation to marketing strategies and whether digital marketing truly outperforms traditional marketing techniques. We...

Om Podcasten

The Digital Value Creation channel focuses on how AI and other tech makes an impact to create massive value.Episodes are short and sweet, as we explore questions like this:What are the emerging digital and AI trends? How do they impact business growth?How can digital and AI transformation produce more value?What is AI hype, and what is real?How can you become a better AI leader?How will all of this advance your opportunities?How will we all benefit as a result?Hosts - Tamas Hevizi and Arpad Hevizi