Rethinking Customer Value Creation with Peter Fader

I had a great discussion with Peter Fader, who is a Professor of Marketing at the Wharton School and best known for his decades-long research in customer lifetime value. Peter is also a serial entrepreneur and in 2015 sold his customer analytics...

Om Podcasten

The Digital Value Creation channel focuses on how AI and other tech makes an impact to create massive value.Episodes are short and sweet, as we explore questions like this:What are the emerging digital and AI trends? How do they impact business growth?How can digital and AI transformation produce more value?What is AI hype, and what is real?How can you become a better AI leader?How will all of this advance your opportunities?How will we all benefit as a result?Hosts - Tamas Hevizi and Arpad Hevizi