DL Insights - 16 - Daniel Eichten, Senior Director Platform Engineering at Adidas

ABOUT THIS EPISODE In this episode, you will learn: - How Adidas e-commerce revenue went up from 40 Million to 4 billion Euro. [00:02:07] - How platform engineering made the old platform five times more scalable and how to reduce P1s to zero with little changes. - How they started replacing the old system with new apps which can withstand one million sales in 48 hours. [00:07:31] - How they went full-in on Kubernetes first at one market, re-architecting the solution, improve caching and rolling it out to more and more markets. [00:23:24] - How to decide whether you build the solution on your own or outsource it. [00:30:30] - How to handle security in a changing development environment. [00:45:00] - How a cultural shift was started in the whole company. [00:54:00] - About future trends for platform engineering at Adidas. [00:59:00] ABOUT THE PODCAST Digitale Leute Insights is the podcast for passionate product people. We interview product developers from around the world and take a closer look at their tools and tactics. ABOUT THE HOST OLIVER THYLMANN Oliver is a serial entrepreneur based in Cologne, Germany. He is the co-founder of Giant Swarm, a 30-person SaaS company providing managed microservice infrastructure to big enterprises. ARTIKEL https://www.digitale-leute.de/interview/podcast-episode-16-daniel-eichten-senior-director-platform-engineering-at-adidas/

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ÜBER DEN PODCAST - see englisch Version below DL Insights ist der Podcast für Passionate Product People. Wir interviewen Top-Produktentwickler:innen aus Deutschland und aus aller Welt und werfen einen tiefen Blick auf die Tools, Taktiken und Methoden digitaler Professionals und Unternehmen. Die Hosts: Stefan Vosskötter und Christoph Bresler. In unserem Magazin Digitale Leute porträtieren wir Persönlichkeiten, die digitale Produkte kreieren, gestalten, entwickeln und vermarkten. https://www.digitale-leute.de Unsere jährliche Konferenz zur Entwicklung digitaler Produkte "Digitale Leute Summit" findet am 12. + 13. November 2025 in Köln statt. https://www.digitale-leute.de/summit/25/ ABOUT THE PODCAST DL Insights is the podcast for Passionate Product People. We interview top product developers from Germany and around the world and take a deep look at the tools, tactics and methods of digital professionals and companies. The hosts: Stefan Vosskötter and Christoph Bresler In our online magazine Digitale Leute we portray personalities who create, design, develop and market digital products. https://www.digitale-leute.de Our annual conference on the development of digital products, the "Digital Leute Summit", will take place on November 12 + 13, 2025, in Cologne. https://www.digitale-leute.de/summit/25/