Kevin Guest | Chairman of the Board and CEO, USANA

Wayne Moorehead is joined by Kevin Guest, Chairman of the Board and Chief Executive Officer of USANA. Kevin and Wayne discuss the key elements to USANA’s growth and why slow and steady growth has been so beneficial to the company. Kevin also talks about the importance of core values and how they affect the company culture, and he looks at recognizing the difference between the customer’s experience and the distributor’s experience—and why it matters.

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Welcome to the Direct Approach with Wayne Moorehead, an exclusive podcast by DSN where Wayne shares candid and insightful conversations with leading corporate executives about today’s evolving direct sales channel. Tune in every other Thursday for timely insights and relevant takeaways.