10 Lessons from 10 Years on Instagram as a Creator

Sign up for my Free Live Workshop happening this Friday 12 April (NZT): https://www.ellenmackenzie.com/Instagramworkshop  ~~~ In this episode, Ellen reflects on her 10-year journey on Instagram and shares 10 lessons she has learned as a creator. She emphasizes the importance of content creation as a skill that needs to be developed over time. She also discusses the significance of having a reason for people to follow you, rather than just having a niche. Ellen highlights the importance of putting effort into content creation and the ups and downs of engagement. She also talks about the evolution of content formats and trends on Instagram, and the balance between curation and authenticity. Ellen emphasizes the power of connection and the importance of trusting oneself and listening to one's own opinions.  Takeaways: Content creation is a skill that needs to be developed over time. Having a reason for people to follow you is more important than having a niche. Putting effort into content creation leads to better results. Content formats and trends on Instagram change over time. Connection with the audience is the most important outcome of social media. Metrics will always go up and down, so don't focus too much on vanity metrics. Size doesn't matter on Instagram; connection and engagement are more important. There is a balance between curation and authenticity on Instagram. Trust yourself and listen to your own opinions and instincts. Don't be afraid to mute industry leaders and listen to yourself. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Ellen’s first Instagram Post: https://www.instagram.com/p/SHuCbOgUQg/ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Om Podcasten

The Dishing Up Digital Podcast is here to empower social media managers to build their dream life and business. In this podcast, you will learn everything there is to know about being a successful social media manager. From social strategy and Instagram hacks through to practical business advice like how to host a sales call or the mindset of an entrepreneur. I started my business as a small side hustle and quickly discovered the demand and growth potential in this industry. Within 10 months, I had scaled my business to match my corporate job and decided it was time to leave the 9-5 world and go all-in on my business. Now I run a six-figure agency and coaching business from the comfort of my own home in New Zealand! If you're ready to create your own life of freedom, you've come to the right place. Grab a cup of tea or a glass of rose, and let's turn those dreams into a reality.