How to Create a Social Media Strategy in 2024

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this conversation, Ellen shares five effective tips for building a social media strategy in 2024. She emphasises the importance of setting goals, conducting competitive research, choosing the right platform, creating a posting schedule, and developing content themes. She also provides insights into her own personal social media strategy for 2024, highlighting the importance of aligning goals with content and adapting strategies based on different phases of business. Ellen emphasises the need for personalised strategies that cater to individual goals, audience needs, and content preferences. TAKEAWAYS: Setting clear goals is essential for building an effective social media strategy. Conducting competitive research and audience analysis helps in validating content ideas and identifying unique value propositions. Choosing the right platform(s) and creating a posting schedule are crucial for reaching and engaging the target audience. Developing content themes and a social media funnel helps in organizing and structuring content for maximum impact. Personalizing the strategy based on goals, audience needs, and content preferences is key to success. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Follow Ellen on her You tube channel: https://youtube.com/@EllenandTara?si=qfpesQsxauPToyhR  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book

Om Podcasten

The Dishing Up Digital Podcast is here to empower social media managers to build their dream life and business. In this podcast, you will learn everything there is to know about being a successful social media manager. From social strategy and Instagram hacks through to practical business advice like how to host a sales call or the mindset of an entrepreneur. I started my business as a small side hustle and quickly discovered the demand and growth potential in this industry. Within 10 months, I had scaled my business to match my corporate job and decided it was time to leave the 9-5 world and go all-in on my business. Now I run a six-figure agency and coaching business from the comfort of my own home in New Zealand! If you're ready to create your own life of freedom, you've come to the right place. Grab a cup of tea or a glass of rose, and let's turn those dreams into a reality.