Why Rare Beauty have the BEST Instagram Strategy in 2024

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this episode, Ellen Mackenzie discusses the Instagram strategy of Rare Beauty: https://www.instagram.com/rarebeauty/ , a brand started by Selena Gomez. She highlights the importance of variety in content types and styles, showcasing both professional and organic content. She emphasizes the power of showing the person behind the brand and suggests collaborations with influencers to add a touch of celebrity to the strategy. Ellen also emphasizes the need for content that builds a connection with the audience and aligns with the brand's mission and values. She concludes by encouraging listeners to learn from industry leaders and put their own spin on strategies. Takeaways Include a variety of content types and styles in your Instagram strategy. Show the person behind the brand to build a connection with the audience. Consider collaborations with influencers to add a touch of celebrity to your strategy. Create content that aligns with your brand's mission and values. Learn from industry leaders and put your own spin on strategies. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Episode on How to Create a Social media Strategy in 2024: https://pod.link/1576083467/episode/0a87e2f7d6e48080fa3f2ed69afe6f73  Want to get more Ellen or Work with her and her team? FREE WEBINAR: How to become a Social Media Manager: https://www.ellenmackenzie.com/freewebinar  Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

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The Dishing Up Digital Podcast is here to empower social media managers to build their dream life and business. In this podcast, you will learn everything there is to know about being a successful social media manager. From social strategy and Instagram hacks through to practical business advice like how to host a sales call or the mindset of an entrepreneur. I started my business as a small side hustle and quickly discovered the demand and growth potential in this industry. Within 10 months, I had scaled my business to match my corporate job and decided it was time to leave the 9-5 world and go all-in on my business. Now I run a six-figure agency and coaching business from the comfort of my own home in New Zealand! If you're ready to create your own life of freedom, you've come to the right place. Grab a cup of tea or a glass of rose, and let's turn those dreams into a reality.