How to sell innovation in cut-throat, low-margin industries
Some industries need to be dragged kicking and screaming to innovation. When margins are tight and profits are small, CEOs often don't want to spend a dime on the promise of increased efficiencies or long-term savings, and so external leverage is needed. Today we talk with Shinya Shimizu, founder and CEO of Elephantech, who explains how he found that leverage in his mission to make the global technology supply chain more environmentally friendly. We explore how Elephantech and other startups are helping the world meet net-zero targets, strategies for scaling manufacturing startups, and how you can make money while doing good in the world. It's a great conversation, and I think you'll enjoy it.